Description

Notes taken from textbook Topics Included: - Consumer Behaviour and Marketing Strategy - Problem Recognition - Information Search - Alternative Evaluation and Selecting Alternatives - Outlet Selection and Product Purchase - Attitudes and Attitude Change - Perception - Learning and Memory - Group Influence and Communication - Culture and Cross-Cultural Variations in Consumer Behaviour


UNSW

Term 1, 2020


62 pages

28,779 words

$44.00

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