Description

Comprehensive and detailed exam notes for MKTG2113. Includes SPSS Notes and Instructions and all examinable content. Distinction on all assessments. Optimised for exam study. Topic List: - The Research Process - Qualitative vs Quantitative Research - Experimental Research and Test Marketing - Working with Data - Preliminary Analysis - Tests of differences - Multivariate Analysis 1 - Multivariate Analysis 2


USYD

Semester 1, 2019


29 pages

8,000 words

$29.00

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