Description

Summarised lecture notes for MKTG2112 Consumer Behaviour, optimised for exam study. Distinction in all assessments. Topic List: - INTRODUCTION TO CONSUMER BEHAVIOUR - SENSORY SYSTEMS AND PERCEPTIONS - LEARNING AND MEMORY - DEMOGRAPHICS AND LIFESTYLE - BUYING AND USING - DISPOSAL AND ATTITUDES - INDIVIDUAL DECISION MAKING AND HABITS - THE SELF AND SOCIAL INFLUENCE - THE CONSUMPTION OF CULTURE - MOTIVATION AND VALUES - PERSONALITY


USYD

Semester 2, 2019


50 pages

13,769 words

$29.00

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