MKTG2112 EXAM NOTES (Distinction) - Includes all textbook and tutorial readings
Subject notes for USYD MKTG2112
Description
Summarised lecture notes for MKTG2112 Consumer Behaviour, optimised for exam study. Distinction in all assessments. Topic List: - INTRODUCTION TO CONSUMER BEHAVIOUR - SENSORY SYSTEMS AND PERCEPTIONS - LEARNING AND MEMORY - DEMOGRAPHICS AND LIFESTYLE - BUYING AND USING - DISPOSAL AND ATTITUDES - INDIVIDUAL DECISION MAKING AND HABITS - THE SELF AND SOCIAL INFLUENCE - THE CONSUMPTION OF CULTURE - MOTIVATION AND VALUES - PERSONALITY
USYD
Semester 2, 2019
50 pages
13,769 words
$29.00
13
Campus
USYD, Camperdown/Darlington
Member since
March 2018