COMPREHENSIVE MARKET RESEARCH ANALYSIS HD NOTES (83)

Description

A comprehensive and detailed set of HD notes that explains all content from the lectures and readings with additional examples and diagrams. These notes detail all relevant theory as well as how to read information from SPSS output. These notes are formatted through headings and sub-headings that make the notes very easy to follow and understand. I received a HD (83) using these notes during the online transition to learning in Semester 1 of 2020. Topic List: Week 1&2: Formulate develop and refine RQs and hypothesis Week 3: Secondary and Syndicated Sources of Marketing Data Week 4: Qualitative Research Methods Week 5: Questionnaire Design, Measurement and Scaling Week 6: Sampling Week 7: Data preparation, analysis and Hypothesis testing Week 8: Hypothesis Testing — Test of Difference Week 9: Hypothesis Testing Related to Associations Week 10: Linear Regression Week 11: Causal Research (experimentation)