Brand Management (MKF2521) Notes
Subject notes for Monash MKF2521
Description
Colour-coded and detailed notes covering all 12 weeks of semester: - Introduction to Brand Management - Customer-based Brand Equity and Brand Resonance - Brand Positioning - Brand Elements - IMC (Integrated Marketing Communication) and Leveraging Secondary Associations - Measuring Brand Equity - Brand Extensions and Branding New Products - Reinforcing, Revitalising and Retiring Brands - International Brand Management - Conducting a Brand Audit - Branding Trends
Monash
Semester 1, 2020
26 pages
9,745 words
$39.00
2
Campus
Monash, Caulfield
Member since
February 2018