SM: Succinct Academic scholar's HD notes!!!
Subject notes for UTS 24306
Description
Topics Include: - Introduction to Services - Blueprinting process; Managing the Physical Environment - Consumer Decision Process - Pricing Services - Customer Satisfaction & Service Quality - Service Failure and Recovery - Retaining Customers - The Service Brand - International Services Marketing - The Service Communications Mix - Digital Marketing - Managing Customer Services
UTS
Autumn session, 2020
20 pages
4,957 words
$34.00
4
Campus
UTS, Broadway & Markets
Member since
March 2018