Marketing Management Textbook Notes
Subject notes for UTS 24734
Description
Simplistic and precise textbook chapter notes for Marketing Management - specific to mid semester exam content. Topics covered in textbook notes: - Understanding Marketing Management (Chapter 1 & 2) - Capturing Marketing Insights (Chapter 3 & 4) - Connecting with Customers (Chapter 5, 6, & 7) - Building Strong Brands (Chapter 9) Kotler, P. & Keller, (2016). Marketing Management, 15 edn, Pearson, Edinburgh Gate.
UTS
Autumn session, 2020
12 pages
3,221 words
$29.00
2
Campus
UTS, Broadway & Markets
Member since
February 2020