Distinction - Marketing Management Textbook

Description

EXTENSIVE DETAILS AND HIGH QUALITY NOTES! Marketing Management Textbook Notes that are a high level summary of every chapter covered in the subject. Very easy to follow yet provide great understanding of all topics within the textbook. Distinction level notes for the following chapters: 1 - Defining Marketing for the New Realities 2 - Developing Marketing Strategies 3 - Collecting Information and Forecasting Demand 4 - Conducting Marketing Research 5 - Creating Long-Term Loyalty Relationships 6 - Analysing Consumer Markets 7 - Analysing Business Markets 8 - Tapping into Global Markets 9 - Identifying Market Segments and Targets 10 - Crafting the Brand Positioning 11 - Creating Brand Equity 12 - Addressing Competition and Driving Growth 13 - Setting Product Strategy 14 - Designing and Managing Servies 15 - Introducing New Market Offerings 16 - Developing Pricing Strategies and Programs 17 - Designing and Managing Integrated Marketing Channels 18 - Managing Retailing, Wholesaling and Logistics 19 - Designing and Managing Integrated Marketing Communications 20 - Managing Mass Communication 21 - Managing Digital Communications - Online, Social Media and Mobile 22 - Managing Personal Communications - Direct and Database Marketing and Personal Selling 23 - Managing Holistic Marketing Organisation for the Long Run