Description

MARK1012 - MARKETING FUNDAMENTALS (HD NOTES) Full course notes summarising lecture, textbook chapters, and tutorials. All weeks content are included, and a bonus short summary of each week is at the end! TOPICS: 1. Consumer Behaviour 2. Segmentation, Targeting and Positioning 3. Marketing Research 4. Product and Branding Decisions 5. Developing new products 6. Services: The Intangible Product 7. Marketing Ethics, Sustainability and CSR 8. Pricing Concepts for Establishing Value 9. Supply Chain Management and Retail 10. Integrated Marketing Communications 11. Digital Marketing


UNSW

Term 1, 2021


58 pages

37,377 words

$59.00

2

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