HD Strategic International Marketing Lecture Notes
Subject notes for UTS 24738
Description
HIGH DISTINCTION LECTURE NOTES Easy to follow with extensive details and explanations of various topics and key learnings for Strategic International Marketing taken from watching recordings from the teacher. Suitable for mid-term and final exams for the subject! Lecture topics included in the notes: 1 - Introduction 2 - Political, Legal, Economic & Financial Environments 3 - Social, Cultural & Technology Environments 4 - Contemporary Environmental Issues in International Marketing 5 - Researching and Market Entry 6 - Internationalisation & Globalisation 7 - Strategic Planning in International Marketing 8 - Modifying Products for International Markets 9 - Promotion and Pricing in International Markets 10 - International Distribution 11 - Marketing Services Internationally
UTS
Autumn session, 2021
51 pages
14,633 words
$44.00
2
Campus
UTS, Broadway & Markets
Member since
February 2020