COMPREHENSIVE MKC3110 HD NOTES (83)

Description

A comprehensive and detailed set of HD notes that explains all content from the textbook and lectures with additional examples and diagrams. The notes are formatted through headings and sub-headings that make the notes very easy to follow and understand. Topic List: Week 1 Introductory Content 2 Week 2 Context / Industry Analysis 16 Week 3: Customer Analysis 48 Week 4: Company / Internal Analysis 63 Week 5 Competitor Analysis 89 Week 6: SWOT and Strategic Insights 107 Week 7: Generic Strategies 124 Week 8: Corporate Strategy 158 Week 9 Competitive Strategies along PLC 186 Week 10 International Strategies 219