Highly Comprehensive MKC2610 Notes (HD 87)

Description

A comprehensive and detailed set of HD notes that explains all content from the textbook and lectures with additional examples and diagrams. These exam-ready notes are formatted through headings and sub-headings that make the notes very easy to follow and understand. Topic List: Topic 1: Introduction to Retailing and Global Retailing 2 Topic 2: Internal (situational) Analysis 11 Topic 3: Situation Analysis (External) 31 Topic 4: Understanding Customers, Market Segmentation and Retail Positioning 51 Topic 5: Retail Branding 69 Topic 6: Merchandise Management 77 Topic 7: Promotion - Communicating with the Customers and Retail Image 86 Week 8: Location and Omni-Channel Retailing 99 Topic 9: Retail Pricing 118 Topic 10: Retail Service 133 Topic 11: Integrating and Controlling 144