Description

- A detailed notes document of all the topics from Week 1 to Week 12 (No new content for Week 13). - Notes cover all content required for essay writing and weekly in-class activity. - This document summarises all the important concepts in this unit and has a few diagrams to help explain the difficult concepts. Topics Covered: - Introduction to Marketing Management: Core Concepts of Marketing - Marketing management strategies and planning - Segmentation, Targeting, Positioning (STP) - Setting Product Strategies: Product Levels and Classification - Setting Product Strategies: Branding, Packaging, Labelling - Designing and Managing IMC - Managing Mass Communication - Marketing Mix: Promotion - Marketing Mix: Place I - Marketing Mix: Place II - Marketing Mix: Price I - Marketing Mix: Price II


Macq.

Semester 1, 2023


38 pages

6,409 words

$49.00

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Campus

Macq., North Ryde

Member since

February 2021