Handbook of Marketing Analytics

978-1-78990-420-8

Excellent

In flawless brand-new condition and never opened. Selling because I got myself an e-book. Price is negotiable. I originally got it for $75. "Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support."

17th December, 2024

I'm good to meet on campus

I'll post via Australia Post