The Essentials of Contemporary Marketing
Mo Willan
978-1-4729-8857-7
$26
Good
Price is negotiable. I originally got it for $52. The first 50 (out of 250) pages are highlighted, otherwise the condition is really good. Selling because I got myself an e-book. It's a really good book that gives you an overview of marketing. "Designed for both undergraduate and postgraduate students, as well as those in executive education and general business, The Essentials of Contemporary Marketing covers a wide range of themes, including: - Consumer behaviour - The latest marketing research - Services marketing - Brand management - Global marketing, and - Ethics in marketing."
17th December, 2024
I'm good to meet on campus
I'll post via Australia Post
Contact Maggie to buy this textbook (before someone else does!)
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