This unit is an excellent hybrid between AFM and MM business school subjects. It combines the information of all business functions - marketing, HR, operations, finance - into one unit, thus providing a well-rounded subject for business students to study. The Unit Coordinator, Bernice Kotey, is an excellent lecturer and teacher, as she is always available to answer students questions, and provides great feedback on assignments. The final exam was also appropriate in terms of difficulty and type of questions set - if you've studied appropriately and watched Bernice's lectures you should do well. My two gripes with the unit is that the textbook required is quite unnecessary - and I stopped using it quickly after realising that it was not needed. Also, the amount of content in each topic was excessively large and it would be easier to study if it was condensed further for students - the weekly quizzes though were excellent revision and helped point students in the right direction. Other than that, I have nothing but good things to say about this unit and highly recommend it to students looking for an elective subject.

Was an interesting unit. Make sure to not second guess yourself in the exam. Your first instinct is probably right and it takes up valuable time to look in the textbook.