24210
Integrated Marketing Communications
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View all 24210 notesIntegrated Marketing Communications Final Exam Notes
- 48 pages covering Lectures and everything done in the tutorial. - They are perfect to use for the...
48 pages, 5102 words
Integrated Marketing Communications Study Notes (UTS)
Full subject notes derived from lectures and textbook with diagrams included. Content includes: - I...
49 pages, 9324 words
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Reviews
Interesting concepts. Lecturer is good too.
Anonymous, Semester 2, 2015
TIP: Learn the structure of an IMC plan for the final exam. These include the 12 main headings with further subheadings. This will also be the structure of the group assignment. Make sure AT LEAST one person in the group has a copy of the IMC plan book (written by David Waller) to guide the structure of the assignment as this will not be given in the assignment outline.