Stars at 3 due to lecturer/convenor (would be 2 otherwise). Prof. Lawrence Ang is great at lecturing - he is enthusiastic, wrote the textbook so its actually directly related and makes sure to use examples and engage the class. The unit itself has changed over the years and may have future changes in store. My tutor was horrible - unhelpful and very judgemental. There is a massive and ongoing group assessment - it had a loose schedule other than the final deadline so progress was slow and uncertain until the final weeks. Had a group with 3/4 hardworking people but just one person not understanding basic requirements and not communicating with the group is enough to cause mayhem. Quizzes conducted instead of final exam were quite difficult / pedantic (open book, but 10 minute time limit means next to no reading is possible) - questions included asking for random fact-based percentages mentioned in the textbook which are not necessary for learning whatsoever. Also a terrible system in place for gathering data at the beginning of the course. Students each need at least 5 male and 5 females to answer a survey -further requirements needed them to be between 18-25 and living in Sydney. This is incredibly difficult for students who are not from Sydney and perhaps do not have many contacts. It is also impossible to get reliable updates on whether the respondents have managed to link their response to your code to prove that they have done it or not until it may be too late to get enough. Needlessly stressful process. Got a Distinction overall, not sure what the average is.

This subject is interesting in terms of marketing concepts but its very focused on group work. The multiple choice questions were engaging and interesting and can boost your mark up, but its very essential to pick an amazing group for the group assignments.

Very dry but had an amazing group which helped immensely

This is unit was pretty good at the start, I enjoyed the creative aspects and some of the content. HOWEVER, this unit turned around when they threw a statistics assignment at us!!!! We were not told then STAT150 is pre req for this unit and some of my friends who hadn't done STAT150 STRUGGLED WITH THIS UNIT! I thought it was very unorganised and silly of the unit instructors to assume that students just know STAT work. I was actually very annoyed by this and it did affect my final grade as I am not confident with STAT. On top of this, the weekly quizzes, 10 questions in 9 minutes I felt was unnecessarily difficult. They should prep us more for that. BUT, if you stay on top of the unit content and do some STAT revision I'm sure you'll get at least a Credit in this unit. AND, the creative side of this course was fun too, just the messiness of the unit was annoying.

the lecturer that blames me for taking pictures of one slide shown in the lecture though he never say that we are allowed or not to take pictures of his slides.

The content itself is fine, however the unit is so poorly taught and organised, assessment guidelines aren't clear nor are they clarified by the tutors until the last minute. There was also one assessment component that did involve stats, and even though stat is not a pre-req they still assumed everyone knew how to read statistical tables and graphs, when half the cohort were unable to do so, resulting in the tutors having to explain the concepts a few days before the analysis report was due.

The issue with this subject isn't the content itself, it's how its presented. I found that it wasn't clear what the subject was about until towards the end of semester. It's all broken up into small components which is fine, but there wasn't a clear end goal of what the objective was or even real life examples of what the the assignment should look like. As such, the group assignment was just painful because no one understood what was expected and people avoided it until the eleventh hour. Some of the information for certain components of the assignment was not easy to find and no one could give clear answers on where to find this information. All in all, a struggle of a subject.

Really poor structure of course. Good content, not well taught or tested.

Worst Subject

I found the lectures to be really different and interesting. This subject could have been a really great subject if the assignment structures were more clear. I know a majority of the students found the weekly quizzes to be worded very strangely and had a lot of grammatical errors such as "Can't" instead of "can" which made it difficult to get a good grade on despite having attended the lecture and reading the textbook.